ARTExperience.org  is the instrument for the Communication of the Relation Values amongst Men and the Brand Values to its Costumers

On the guidelines of the "Applied Anthropology: Culture  Enhances your Business ...", we have elaborated ARTExperience.

"Culture  Enhances your Business" is an applied research project defined and promoted by Rebel Alliance|Empowering, that is unrolled pursuing an open-innovation method and a study-analysis-multi/inter/disciplinary approach. The project is sponsored by Universities and Institutions and is being developed in collaboration with the stakeholders involved, amongst which: research organisms (for instance: marketing, pedagogy of communication, sociology, art history, psychology... chairs), Cultural and Government Institutions, Companies, Artists and Professionals of Entertainment and show.

The objective of ARTExperience, for what regards the activities in the segment of Company Communication, is field research and application of methods capable of contributing to the diffusion and development of the Advertainment technique, in the field of new strategies and “3.0 experiential marketing” for brand entertainment finalized at the consumer engagement in the so called “experiential economy”.

Basically, with “ARTExperience” we design and develop occasions experiential entertainment applying new languages - respecting the concepts of Transmediality and “Converging Culture” - that are suitable for the mutating contemporary realities and in line with the cultural mainstream, coherent with the new “Culture Consumption” trends, reaching, so, cross targets for socio-demographic, registry and sociocultural characteristic.

So, ARTExperience becomes the referring framework for the solutions defined in order to implement the strategies of Companies and Institutions Communication Marketing, which have the function of territorial marketing, and those Organizations which, operating in the service industry, activate cause-related marketing campaigns.