ARTExperience.org is a communication tool for promoting values of human relationships and brand values to customers
Based on the guidelines of the "Applied Anthropology: Culture Enhances your Business" project, we have developed ARTExperience.org. This applied research project is defined and promoted by Rebel Alliance|Empowering and is unrolled using an open-innovation method and a multi/inter-disciplinary approach. The project is sponsored by universities and institutions and is being developed in collaboration with various stakeholders, including research organizations (such as marketing, communication pedagogy, sociology, art history, and psychology departments), cultural and government institutions, companies, artists, and entertainment professionals.
The objective of ARTExperience is to conduct field research and apply methods that contribute to the diffusion and development of the Advertainment technique, using new strategies and "3.0 experiential marketing" to engage consumers in the "experiential economy." Essentially, with ARTExperience, we design and develop experiential entertainment that applies new languages, respecting the concepts of transmediality and "converging culture," suitable for the contemporary realities and in line with cultural mainstream, coherent with the new "culture consumption" trends, reaching cross targets with socio-demographic, registry, and sociocultural characteristics.
ARTExperience becomes the reference framework for solutions defined to implement marketing communication strategies for companies and institutions, which function as territorial marketing, and for organizations in the service industry that activate cause-related marketing campaigns
The objective of ARTExperience is to conduct field research and apply methods that contribute to the diffusion and development of the Advertainment technique, using new strategies and "3.0 experiential marketing" to engage consumers in the "experiential economy." Essentially, with ARTExperience, we design and develop experiential entertainment that applies new languages, respecting the concepts of transmediality and "converging culture," suitable for the contemporary realities and in line with cultural mainstream, coherent with the new "culture consumption" trends, reaching cross targets with socio-demographic, registry, and sociocultural characteristics.
ARTExperience becomes the reference framework for solutions defined to implement marketing communication strategies for companies and institutions, which function as territorial marketing, and for organizations in the service industry that activate cause-related marketing campaigns
