The first film celebrating the world’s music and dance
in a story about tolerance, self- destruction.
Salute
endorsed by
The Pitch
The Production of Salute unites influential people, companies and institutions, as well as artists of film, music, dance and fine arts from around the world, regardless of cultural, religious and ideological backgrounds, to entertain and inspire to reflection and social change.
The Concept of Salute is that it is a transcultural “dancical” - the first film to celebrate all the major dance and music genres of the world in one film! Salute is an artistic film with a high, commercially viable concept in order to reach a widespread audience and to make it a lucrative project.
The Themes of Salute are tolerance in general and in particular of girls and women. It is about different attitudes and actions, socially, politically and culturally, that affect girls’ and women’s daily lives, self-image, freedom, opportunities, security and rights. The Production of Salute unites influential people, companies and institutions, as well as artists of film, music, dance and fine arts from around the world, regardless of cultural, religious and ideological backgrounds, to entertain and inspire to reflection and social change.
The Concept of Salute is that it is a transcultural “dancical” - the first film to celebrate all the major dance and music genres of the world in one film! Salute is an artistic film with a high, commercially viable concept in order to reach a widespread audience and to make it a lucrative project.
The Themes of Salute are tolerance in general and in particular of girls and women. It is about different attitudes and actions, socially, politically and culturally, that affect girls’ and women’s daily lives, self-image, freedom, opportunities, security and rights.
The Concept of Salute is that it is a transcultural “dancical” - the first film to celebrate all the major dance and music genres of the world in one film! Salute is an artistic film with a high, commercially viable concept in order to reach a widespread audience and to make it a lucrative project.
The Themes of Salute are tolerance in general and in particular of girls and women. It is about different attitudes and actions, socially, politically and culturally, that affect girls’ and women’s daily lives, self-image, freedom, opportunities, security and rights. The Production of Salute unites influential people, companies and institutions, as well as artists of film, music, dance and fine arts from around the world, regardless of cultural, religious and ideological backgrounds, to entertain and inspire to reflection and social change.
The Concept of Salute is that it is a transcultural “dancical” - the first film to celebrate all the major dance and music genres of the world in one film! Salute is an artistic film with a high, commercially viable concept in order to reach a widespread audience and to make it a lucrative project.
The Themes of Salute are tolerance in general and in particular of girls and women. It is about different attitudes and actions, socially, politically and culturally, that affect girls’ and women’s daily lives, self-image, freedom, opportunities, security and rights.
The Dancical
The Music
Set to star acclaimed music artists from many different countries, from all the continents and music genres, having on-screen performances and some acting cameos incorporated in the story.
Set to have an all original soundtrack tailored for the film by the different music artists and with the lyrics written to the themes and respective dramatic scenes in the story.
The score will be made out of unique world music instruments that are not already featured in the soundtrack
Set to have an all original soundtrack tailored for the film by the different music artists and with the lyrics written to the themes and respective dramatic scenes in the story.
The score will be made out of unique world music instruments that are not already featured in the soundtrack
The fine arts
Visually, Salute will collaborate with designers and artists from around the world in incorporating fine arts, poetry, set design, architecture, prop design and costumes/ wardrobe from different eras and areas - and in line with the themes of the film.
From pop-art to ancient, classical and modern; arts from different regions play their own role in the film. French street artist JR and female artists from for instance the UAE and KSA are invited to create art that follows throughout the movie.
From pop-art to ancient, classical and modern; arts from different regions play their own role in the film. French street artist JR and female artists from for instance the UAE and KSA are invited to create art that follows throughout the movie.
The Main Characters
RAMADA: From birth to becoming a mother herself, the bullied and neglected, creative and intelligent Ramada, struggles with self hatred and destructive behavior while she escapes into visions of dance. The conflicted gap between reality and fantasy grows as fast as her teenage body and she runs away on a journey throughout the world with a variety of more and less fortunate encounters.
Mr. LIMBO is Ramada’s imaginary, dancing friend, loyally following her into her escapes of dance fantasies. He always pays tribute to history’s iconic clowns and entertainment figures. And he looks mysteriously like Falco.
FALCO is the charming magician and mental illusionist, tricking people for good and for bad, living carefree as a hustling dancer until he meets Ramada and things get tricky.
The great Derren Brown is suggested to be invited to collaborate on the illusionist and magic trick.
Mr. LIMBO is Ramada’s imaginary, dancing friend, loyally following her into her escapes of dance fantasies. He always pays tribute to history’s iconic clowns and entertainment figures. And he looks mysteriously like Falco.
FALCO is the charming magician and mental illusionist, tricking people for good and for bad, living carefree as a hustling dancer until he meets Ramada and things get tricky.
The great Derren Brown is suggested to be invited to collaborate on the illusionist and magic trick.
The Spin Offs
The Theme
Salute is first of all a story about tolerance of gender, accompanied by tolerance of creed, orientation, disabilities, appearances and race.
Both in direct ways in the narration and in indirect ways in the production, casting, soundtrack, dancing, set design and wardrobe.
Tolerance as in "the ability and willingness to accept something, in particular the existence of opinions or behavior that one does not necessarily agree with" and, as in "the action of bearing hardship, or the ability to bear pain and hardship" - hence the need not to tolerate inequality, abuse, oppression and discrimination.
Salute also addresses the conflict of tolerance towards oneself through self- destructive behaviors, substance abuse and eating disorders.
No real brands of alcohol or cigarettes will be showed in the film.
Finally, Salute is a story about illusions versus reality and the sometimes conflicted, yet mutually dependent relationship between facts and fantasy.
It is about turning problems into SALUTogenic (constructive) solutions, using our innate abilities and needs to connect with others in order to evolve beyond discrimination, social indifference and vicious cycles.
Both in direct ways in the narration and in indirect ways in the production, casting, soundtrack, dancing, set design and wardrobe.
Tolerance as in "the ability and willingness to accept something, in particular the existence of opinions or behavior that one does not necessarily agree with" and, as in "the action of bearing hardship, or the ability to bear pain and hardship" - hence the need not to tolerate inequality, abuse, oppression and discrimination.
Salute also addresses the conflict of tolerance towards oneself through self- destructive behaviors, substance abuse and eating disorders.
No real brands of alcohol or cigarettes will be showed in the film.
Finally, Salute is a story about illusions versus reality and the sometimes conflicted, yet mutually dependent relationship between facts and fantasy.
It is about turning problems into SALUTogenic (constructive) solutions, using our innate abilities and needs to connect with others in order to evolve beyond discrimination, social indifference and vicious cycles.
The girls & women
“When women are objectified, there’s always the threat of sexual violence, there’s always intimidation, there’s always the possibility of danger. And women live in a world defined by that threat.”
Jean Kilbourne
Sexual objectification, stereotyping and pacification of girls and women through sexism and harassment in the culture and in the media is a main theme of the story, however it is also accompanied in direct and indirect ways by further themes of the different ways discrimination of women, misogyny and gender related crimes occur. Salute seeks to inspire a worldwide audience on these crucial and universal issues of how we see, portray and treat women and girls, which again, in so many ways, affect the larger political, financial, environmental and social challenges of our world.
The Media
Large parts of the media, advertisement and entertainment industries often undermine gender equality and parity. They often sideline, devalue and objectify girls and women. These parts of the media foster hyper-sexual, demeaning and passive stereotypes of girls and women. And increasingly very young girls are sexualized. This contributes to more dangerous attitude sand acts to wards women and girls, which again these parts of the media tend to also normalize and trivialize. This part of the media also creates a culture of physical insecurities, obsessive thinness and unrealistic beauty ideals causing girls’ self esteem to plummet when they reach adolescence and leaving them more prone to eating disorders and depression. This is watched daily by girl sand women - and, just as importantly, by boys and men - around the world, influencing our minds, relationships, cultures and politics. Oscar winning actress and producer Geena Davis' Institute of Gender in Media (GDIGM) points out the importance for media and entertainment to be both on par with reality as well as a positive force for female empowerment and equality in the real world.
The Research
A 2012 study, commissioned by the Geena Davis Institute On Gender In Media, and completed by researchers at the University of Southern California, examined gender roles in popular media: Girls/Women are sidelined and underrepresented, greatly outnumbered by males in speaking roles and particularly leading roles. Even in family films and "crowd scenes" women are highly underrepresented by 17% and the strong negative ratio has been the same since 1946.
Girls/Women are sexualized and objectified. They serve most often simply as "eye-candy". Girls/Women are also mostly portrayed with unrealistic figures and looks (photoshop etc) and even in family films girls tend to wear as sexually revealing outfits as in X-rated films.
Girls/Women are sidelined and stereotyped. Rarely depicted as working within medical science, in law, politics, business and particularly upper level occupations. Approx. 80% of the characters that have jobs are men, contrary to real world statistics where women comprise of 50% of the workforce.
Girls/Women are mostly depicted as "unmotivated" and even unintelligent. They tend to only have aspirations of a romantic nature ("getting prince charming").
Girls/Women are underrepresented, 5 to 1, behind camera as producers, directors, writers and any of the key crew positions and fewer women get the "green light" for their projects at studios.
Girls/Women are sexualized and objectified. They serve most often simply as "eye-candy". Girls/Women are also mostly portrayed with unrealistic figures and looks (photoshop etc) and even in family films girls tend to wear as sexually revealing outfits as in X-rated films.
Girls/Women are sidelined and stereotyped. Rarely depicted as working within medical science, in law, politics, business and particularly upper level occupations. Approx. 80% of the characters that have jobs are men, contrary to real world statistics where women comprise of 50% of the workforce.
Girls/Women are mostly depicted as "unmotivated" and even unintelligent. They tend to only have aspirations of a romantic nature ("getting prince charming").
Girls/Women are underrepresented, 5 to 1, behind camera as producers, directors, writers and any of the key crew positions and fewer women get the "green light" for their projects at studios.
The Social Media
"The destiny of the world is determined less by the battles that are lost and won, than by the stories it loves and believes in"
H. Goddard
Crossing borders, generations and cultures, Salute seeks to entertain and inspire a worldwide audience on its themes with its concept and vast global artistic participation.
The movie will connect with social media and TV shows during its release, both as marketing tools and creating for instance world music and dance apps/websites and fluid social media projects to live on beyond the release of the film with the goal of instigating debates about the ethics, pitfalls, laws, philosophy, psychology, sociology, history, religion, politics and economics of tolerance and the themes of Salute.
The movie will connect with social media and TV shows during its release, both as marketing tools and creating for instance world music and dance apps/websites and fluid social media projects to live on beyond the release of the film with the goal of instigating debates about the ethics, pitfalls, laws, philosophy, psychology, sociology, history, religion, politics and economics of tolerance and the themes of Salute.
Salute is a Transmedia Project
Meme Shake Productions
A meme - as compared to a gene and coined by Professor Richard Dawkins (Oxford, UK) - is an idea, behavior, or style that spreads from person to person within a culture. As universal means of communication, uniting and strengthening us as human beings; art, music and dance from all corners of the world are essential parts of the story of Salute.
Producing movies that don't "tell people what to think", but with the goal of inspiring people to "shake up their memes", to hopefully reevaluate what values and ideas we have; what is healthy, safe and productive, what we share and how we best can work together.
Producing movies that don't "tell people what to think", but with the goal of inspiring people to "shake up their memes", to hopefully reevaluate what values and ideas we have; what is healthy, safe and productive, what we share and how we best can work together.
Rebel Alliance Empowering
Rebel Alliance Empowering is a program/project that defines the constitution of an “Intelligent Holons Network System” that is basically continuously evolving by its own nature, but also in constant expansion. The organization arrangement and the productive methods are in fact aimed at allowing the fast aggregation of single companies, consultants, professionals, artist with the aim of building a critical mass capable of exploiting all the business opportunities that are present, emerging (and sometimes latent) which are configuring in the Industry of Creative Contents. The boundaries of the Rebel Alliance Empowering System are not limited and surpass the geographical operative limits of each single holon and, hierarchically, the spinneret of a productive decentralization; the members of the System are in fact kept together by a set of connections that rule the relations among them in a global partnership spirit. The Rebel Alliance Empowering program states the development of a new paradigm in the industry of Creative Digital Contents, which is inspired to the new management methods - that have their conceptual basics in Open Innovation, in Lean Production and HubWorking, in Holonic companies and Resources Empowering - which are being used since years now from the most innovative companies, keeping up with the change in the Knowledge society and with Globalization. Rebel Alliance has company ( hubs) dislocated in several countries.
For further information www.rebelalliance.eu - www.raempowering.com
For further information www.rebelalliance.eu - www.raempowering.com
Salute Copyright: © Lin Akerö
