ARTExperience do Brasil

“ArtExperiência do Brasil, SAMBACCUSSì”  will act as inaugurating event for the calendar of Artistic, Cultural and Leisure events produced by Rebel Alliance Empowering that will take place in the next future to merge Brasilian's Cultural Heritage with Italian's one.

ARTExperience is one of the work programs of Rebel's Applied Anthropology project “Culture helps to develops you..r ... ”:  theoretical implant of the applied research, open-innovation and multi-inter-disciplinary project framework, sponsored and in collaboration with Universities and Research organisms (involved in research topics as for  instance: marketing, communication pedagogy, sociology, art history, psychology, …) and stakeholders, as well Cultural and Government Institutions, Companies, Artists and Entertainment & Live-Show Professionals.

The objective of ARTExperience, for what regards the activities of applied research , is application of methods capable of contributing to the diffusion and development of the Advertainment technique, in the field of new strategies and “3.0 experiential marketing” for Brand entertainment, Destination branding and Public/Cultural Diplomacy, "cause related" marketing campaign,   finalized at the target audience engagement in the so called “experiential economy".

So, ARTExperience becomes the referring framework for the solutions defined in order to implement the strategies of Companies and Institutions Communication Marketing, which have the function of territorial marketing, and those Organizations which, operating in the service industry, activate cause-related marketing campaigns.

ARTExperience is an instrument for the Communication of the Relation Values amongst Men, but also the Brand Values to its costumers, and, the  Intangible Heritage of a Nation.