What is Soft Power?
Leadership and power are inextricably intertwined. Broadly speaking,
power is the ability to affect the behavior of others to get the outcomes you
want, and there are three basic ways to do that:
- You can coerce them with threats.
- You can induce them with payments
- Or you can attract and co-opt them.
Soft power rests on the ability to shape the preferences of others.
At the personal level, we all know the power of attraction and seduction ( Joseph Nye)